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Juliette

Helen

Hello. Hola.

Senior Social Strategist

 

Trendspotter, Culture & Insights Expert

About

Bilingual social-first strategist and creative with 10+ years of experience in creative marketing roles across various industries: TV, radio, music, podcasts, advertising, tech, and more.

 

I’m a chronically-online, music-obsessed millennial, known for being an expert strategist and trendspotter. I thrive leading organic social media strategy and editorial calendars that translate brand goals into storytelling that’s on the pulse of culture 📲

 

As a team leader, I love fostering creativity through collaborative workflows and intuitive systems. Beyond content creation and social media management, I have experience in creative direction, copywriting, and music marketing.

 

My academic background—an M.S. in Music/Entertainment Business and a B.S. in Communication and Journalism with a major in TV/Content Production and a minor in Art/Photography—complements my professional journey.

 

Outside of crafting strategy and content for brands, you'll find me DJing live on Twitch, trying to go viral on TikTok, vlogging on YouTube, going to concerts, and collecting my favorite albums on vinyl 🎶

Work

My Work

Hard Rock International

Content Strategy, Content Creation, Copywriting, Trendspotting

BMW USA

Social Media Management, Content Strategist, Content Creation, Copywriting, Community Management, Trendspotting, Influencer Marketing

Spotify Charts

Social Media Management, Content Strategy, Copywriting, Trendspotting, Community Management

Spotify for Artists

Social Media Management, Content Strategy, Copywriting, Trendspotting, Community Management

Animal Music

Content Creation, Video Editing, Motion Graphics, Art Direction, Livestream Production, Music Distribution, Vinyl Distribution, Music Marketing.

Media Noche Podcast

Creative Production, Content Creation, Video Editing, Motion Graphics, Audio Editing, Audio Journalism, Podcast Distribution.

Moonset Music

Creative Production, Video Editing, Motion Graphics, Music Curation, Event Production, Community Management

MTV Latin America

Post Production, Video Editing, Color Grading, Motion Graphics, Chroma Key.

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